“ I have followed Eloise for so long now and have always connected with her authentic creative spark. When I started JOAEN, there was never a doubt in my mind that I wanted to work with Apricate studio. Eloise made the whole experience so inspiring, easy and collaborative. We were always bouncing ideas off each other and I trusted that the early stages of JOAEN were in very safe hands.

I could not be more in love with the final outcome. Eloise encapsulated everything about the brand so so well! “

- Grace Kelly, Founder of Joaen